Swedish giant designers H&M has made public plans to release more stylish collections of clothes in what is called H&M ARKET new brand launch.
ARKET which means ‘sheet of paper’ in Swedish, will ‘offer a broad yet selected range of essentials for men, women and children, as well as a smaller, curated assortment for the home’ according to CEO Karl-Johan Persson.
Fans of H&M can happily look forward to the new designs to choose from although it will be slightly more premium than H&M in cost, sitting somewhere between Cos and & Other Stories.
Though no images of the clothes have been released, Persson says the designs will be ‘simple, timeless and functional’.
Even at that, customers don’t have to wait long to make purchase, since the very first store will opening on Regent Street in London this autumn.
Interestingly, the stores will be a somewhat different to the usual H&M ones too, since they will include a café for a more leisurely experience.
It’ll be based on ‘the New Nordic Kitchen and its vision of quality ingredients and healthy living,’ the CEO noted. Yes! A posher alternative to Ikea’s meatballs you may think it.
You are away that H&M equally owns high street stores Cos, & Other Stories, Monki, Weekday and Cheap Monday, and we’ve got a feeling ARKET will be just as popular.