Not long after throwing Twitter into controversial remarks, quotes and annoying statements, Pepsi recalls its new Kendall Jenner controversial advert from YouTube.
Pepsi issued public apology to viewers, noting that their new commercial ad “missed the mark.” The beverage company also informed the public that further ad displays would be stopped, in the words – “any further roll-out” will be pulled down.
The Pepsi statement released on its Website reads:
“Pepsi was trying to project a global message of unity, peace and understanding. Clearly we missed the mark and we apologize. We did not intend to make light of any serious issue. We are pulling the content and halting any further roll-out. We also apologize for putting Kendall Jenner in this position.”
The beverage giant earlier credited the commercial saying it called for harmony with an earlier statement released last night. “This is a global ad that reflects people from different walks of life coming together in a spirit of harmony, and we think that’s an important message to convey,” it read.
After coming under pressure and strong attack, Pepsi decided to retract the advert just after it was released yesterday morning. Social media critics slammed the video commercial for being tone-deaf, insensitive and disrespectful to real-life protests and social movements.
Even at that, the model that was used to promote the advert, Kendall Jenner, has not yet made any remarks whatsoever publicly about the campaign criticism.
Credits: Harparsbazaar, Stingged.com